NEW
5 AVAILABLE LICENSES
Transform Your Coaching Practice with the Promotability Index®
Access a complete C-suite coaching system — including the Promotability Index® framework, market-ready templates, and direct mentorship from Fortune 500 executive coach and Marshall Goldsmith 100 member, Amii Barnard-Bahn.
MEET THE FOUNDER
Amii Barnard-Bahn, JD, PCC
After two decades as a C-suite executive, Amii Barnard-Bahn now coaches visionary leaders at top Fortune 500 companies to reach their highest potential.
ABOUT THIS BUSINESS
A Fortune 500 playbook for elite executive coaches
Elevate your executive coaching practice with proven methodologies that have guided leaders at some of the world's best and biggest companies. The Promotability Index® framework gives your clients a data-driven way to identify their leadership gaps and create actionable development plans — setting your practice apart in a crowded executive coaching market.
As a licensee, you'll get everything needed to advance your executive coaching practice: proven assessment tools, coaching frameworks, and business development playbooks that Amii has developed through two decades of combined C-suite leadership and executive coaching experience. Free up more time for clients with on-call operations support from a dedicated Stack Advisor and enhance your professional brand with a new custom website designed by Stack's brand studio.
Beyond frameworks and tools, you'll get direct mentorship from a C-suite veteran turned industry-leading coach. Amii will personally guide you in two critical areas: advancing your coaching skills with powerful tools like the Promotability Index®, and building a successful, sustainable coaching business. With her proven track record of helping top executives and their teams achieve remarkable results, you'll be poised to generate exceptional value for your clients — and for yourself — from day one.
The business case
Partner with a field leader
Get 1:1 mentorship from someone who's done both — succeeded in the C-suite and built a thriving coaching practice.
Leverage a recognized framework
The Promotability Index® differentiates your practice while delivering measurable results clients can't get elsewhere.
Start from strength
Accelerate past years of trial and error. Start immediately with frameworks refined over two decades as both a C-suite executive and sought-after coach to industry leaders.
WHAT YOU'LL GET
A complete system for C-suite coaching success
Fortune 500 playbook
Complete frameworks and tools to deliver the same high-impact programs Amii uses with top executives at the best and biggest companies.
Ready-to-use content library
Access worksheets, assessments, and presentation templates refined across hundreds of client engagements.
Direct strategic guidance
Regular 1:1 sessions with Amii to refine your approach and tackle your biggest client challenges.
Dedicated Stack Advisor
Get 1:1 support from a Stack Advisor to streamline your ops and make more time for the work that matters most.
Promotability Index® brand
Use this industry-recognized framework to differentiate your practice and drive measurable client outcomes.
Custom website design
A sophisticated custom website crafted by Stack's Brand Studio that elevates your brand and attracts high-value clients.
WHAT YOU’LL LEARN
Take your coaching business to the next level
Elevate your client engagements
Build powerful executive relationships using approaches proven across hundreds of industry-leading clients.
Command premium rates
Master the strategies that position you as a trusted C-suite advisor and enable you to price your services accordingly.
Scale your impact
Develop expertise in implementing company-wide programs that transform teams and deliver measurable results.
Navigate complex dynamics
Gain confidence handling sensitive leadership challenges, organizational politics, and high-stakes situations.
MEET YOUR LICENSOR
Build with a renowned executive coach
Amii Barnard-Bahn has built her reputation on understanding what it takes to succeed at the highest levels of business. As Senior Counsel at Allianz and Chief Compliance Officer at McKesson — both Fortune Global 500 companies — she guided executives through their most critical leadership challenges. Now, as one of Marshall Goldsmith's elite 100 Coaches, she helps senior execs at the world's top companies transform their leadership impact. Her groundbreaking Promotability Index® framework has been featured in Forbes and Harvard Business Review, and is now used by Fortune 500 companies worldwide to develop high-potential talent.
Today, Amii is focused on helping experienced coaches scale their impact using the same proven frameworks and systematic approach that built her successful practice. Her unique combination of C-suite experience and entrepreneurial success gives her a rare perspective on what it takes to build a thriving executive coaching business.
Who this license is for
Growth-stage coaches
Ideal for established coaches looking to elevate their practice and take their business to the next level.
Executives-turned-coaches
Perfect for experienced executives with ICF certification who want to learn from someone who's walked in their shoes.
Prerequisities
Minimum 5 years of experience in coaching, HR, or leadership roles
You must be an ICF-certified coach
Strong understanding of corporate structures and executive-level challenges
Based in the United States
LICENSING PROCESS
5 steps to scaling your business
1
Apply
Submit your application for review by Amii and the Stack team.
2
Interview
Connect with Amii to discuss your goals and ensure this license is the right fit for your future.
3
Upskill
Access Amii's training materials to level up your executive coaching skills
4
Launch
Build the next step for your business with Stack's all-in-one platform and Amii's frameworks.
5
Scale
Grow your client base and revenue with ongoing support from Amii and the Stack team.
Testimonials
Mary Flipse
C-Suite Executive
"Amii's experience and uncanny insight have generated a transparent, easy to understand guide for developing an organization's most important asset — its people. Every CEO should mandate using the PI and The PI Guidebook for employee development."
Kelly Wilson
Principal Consultant
"After years of working with Amii, I can confidently say she is one of the smartest, most principled colleagues I have ever worked with. Her strategic abilities are unmatched."
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