NEW
5 LICENSES AVAILABLE
Launch your own recruitment and career advisory business
Build and grow a thriving recruitment and career advisory business under the expert mentorship and guidance of Lena Kul, founder of /kuːl/ and a leading recruitment and careers expert. Follow Lena’s business blueprint to launch and land your first clients quickly, before executing on Lena’s framework for rapid growth.
MEET THE FOUNDER
Lena Kul
Lena Kul is the former Lead Design Recruiter at Miro, where she built the top design team in Europe. As the founder of /kuːl/, a recruitment and job search advising agency, Lena also supports up and coming recruitment and career advisors as they start their own businesses and supercharge their careers.
NOT JUST ANOTHER COURSE
A ready-to-launch business in a box
On Stack, you’re not just learning business — you’re launching one. A Stack license unlocks access to the reproducible blueprint of a category-leading business, 1:1 mentorship from its experienced founder, and a purpose-built platform to power your day-to-day operations. Learn more.
ABOUT THIS BUSINESS
A diversified model and roadmap to success
As a licensee, you'll have the opportunity to leverage Lena's expertise and proven methodologies to build your own recruitment and career advisory business. Offering a unique blend of recruitment knowledge and best practices, industry insights, and career growth methodologies, it allows you to provide high-value services to both job seekers and companies.
The job market is constantly evolving, with increasing demand for skilled professionals who can navigate the complexities of the hiring process. By partnering with Stack and Lena Kul, you'll be positioned at the forefront of this growing industry, equipped with the tools and knowledge to help candidates stand out and companies build world-class teams.
Your consultancy will be able to offer a range of services and build diverse revenue streams, including personalized job search strategies, CV optimization and interview preparation for professionals, and bespoke recruitment and process guidance for companies. With 1:1 mentorship and access to everything you’ll need to build your business, you’ll be ready to launch quickly and scale rapidly.
The Stack business case
Tap into a growing market
Launch with direct support from a leader in the field and in an area with huge demand for your specialized recruitment services and career advice.
Leverage proven expertise
1:1 mentorship and learning from Lena's exhaustive experience as you follow her business blueprint developed from years spent in top-tier tech companies.
Diversified revenue streams
Offer valuable services to both job seekers and corporate clients, creating multiple income streams and further opportunities for growth.
Low overhead, high impact
Run a profitable growing business with minimal startup costs leveraging Stack’s comprehensive tools and 1:1 business advisory from former founders.
WHAT YOU'LL GET
An all-in-one business blueprint
Lena's business blueprint
Follow Lena's proven methodologies for building and growing a successful recruitment and career advisory business.
Community of peers
Connect with and learn from fellow licensees for ongoing support, shared insights and opportunities for collaboration.
Expert mentorship
Get regular 1:1 guidance from a leading recruitment consultant and career advisor, and direct access to your Stack business advisor.
Bespoke website
Get a beautifully designed website for your business from the Stack design studio as you refine and launch your brand,
Proven business model
Access Lena’s business playbook for building diversified revenue streams, across recruitment services and career advisory.
Packages and pricing strategy
Direct support in defining your niche as you package and price your services for unlocking maximum value.
WHAT YOU’LL LEARN
Unlock the wisdom of a renowned recruiter and careers advisor
Recruitment best practices
Master how to successfully identify and attract top talent who will deliver their best work for your high-growth clients.
Client management techniques
Deliver a professional and personal service to your clients at all stages of engagement and create ambassadors that drive referrals.
Career and CV optimization
Learn advisory strategies to help candidates define and execute on career plans while creating standout application materials.
Scaling frameworks
Develop your business under Lena’s guidance and follow her business blueprint for growing your business with multiple revenue streams.
MEET YOUR LICENSOR
Build with a recruitment and careers expert
Lena Kul is the founder of /kuːl/, a recruitment and career advising agency for creative talent. Previously she was the Lead Design Recruiter at Miro and has deep experience of both sides of the hiring process. She has successfully placed numerous designers and researchers in top tech companies, and has helped global professionals develop their careers and supercharge their job search.
Lena's expertise comes from hiring dozens of professionals at levels ranging from mid to senior director, sourcing talent from FAANG companies and other renowned organizations like Spotify, Zendesk and Shopify. As a renowned speaker, podcast guest and thought leader in recruitment and career development, Lena is hugely respected in the field as she shares her unique insights and experiences.
SCALE SMARTER ON STACK
The fastest way to launch and grow your solo business
Stack takes the guesswork out of building a business by unlocking access to reproducible models designed and perfected by industry leaders. A Stack license connects you with an experienced founder who shares their playbooks and secrets. You get everything you need to start strong and grow fast: a launch-ready business plan, battle-tested tools and templates, and 1:1 coaching from an expert invested in your long-term success.
On Stack, you don’t just have a mentor on your side, you get access to a full suite of tools and services to help you build, run, and scale your new business with speed and confidence:
Administration
Incorporation
Scheduling app
Business insurance
Finance
Invoicing
Payment platform
Taxes and bookkeeping
Design
Logo
Marketing
Custom website
Who this license is for
Experienced recruiters
For those with a professional background in in-house or agency recruitment looking to go solo by launching and growing a successful business.
Career advisors
Experienced professionals with a background in careers development interested in scaling their work and impact by starting their own business.
Prerequisities
At least 2 years of experience in recruitment
Strong understanding of the job market and careers space
Excellent communication and coaching skills
An entrepreneurial mindset
Based in the United States
LICENSING PROCESS
5 steps to launching your business
1
Apply
Submit your application for review by Lena and the Stack team.
2
Interview
Connect with Lena to discuss your goals and ensure this license is the right fit for your future.
3
Upskill
Access Lena's training materials to level up your recruitment and career advising skills.
4
Launch
Set up your business with Stack's all-in-one platform and Lena's proven systems.
5
Scale
Grow your client base and revenue with ongoing support from Lena and the Stack team.
Testimonials
Kate
Syuma,
Founder
Lena Kul is the TOP expert in recruiting and hiring that I've ever worked with. We partnered together and Lena supported me in attracting top talent around the world. Her attention to detail, drive, sense of ownership, and deep understanding of the market dynamics are a unique combination of skills.
Doeke
Geertsma,
Founder
Lena's expertise was truly transformative. Her engaging training on data-driven recruitment, diversity hiring, and stakeholder management were hands-on and effective. I highly recommend Lena for recruitment strategies and team dynamics.
FAQ